Google traffic is set to crash for ad heavy websites with low content above the fold as per a new Page layout Google algorithm change. If visitors need to scroll down to find your content, you can be sure the new Google alogrithm will reduce your site traffic.
Page Layout Google Update
The earlier Google Panda update was said to significantly affect Google search engine rankings for websites with high ad to content ratio. This saw many webmasters reduce the number of ads, remove low quality thin content and generate a high content-ad ratio. What this new Google update does is target sites where large ads dominate above the fold area, which has high visibility, needs no scrolling and therefore has a high click rate for ads.
This leads to poor user experience, since users are hit with so many ads, and cannot find the content, which is pushed down by the ads. Current Google updates aim to reduce the ads above the fold so that users clicking through search results get exposed to … in Google’s own words “ lot of visible content above-the-fold “ and not just ads.
Since ads above the fold get higher CTR, webmasters do prefer to place ads there, and Google will not affect such sites. Only when the ads are excessive and the content is difficult to find, such sites will be affected.
Is Your Site Ad-Heavy
Google suggests you use Browser Size tool or many other tools to test your website in different screen resolutions and see how your site space is used and how ads dominate your site. I used the browser site tool and it looks like this
Interpretation – 90% contour means that 90% of people visiting Google have their browser window open to at least this size or larger. If your site is center aligned, its a good idea to resize the browser window to test the tool or you will get a wrong result. One more thing to note is that these are client area sizes, not browser window sizes (so they are without the title bar, toolbars, status bars), which means the screen area visible will actually be smaller.
Test the tool with your site and you will realize that ads actually do occupy a large screen space which is all that is seen by a large percentage of people browsing with low screen resolutions
Is your site traffic down?
Its time to relook you ads placement and remove large ad blocks that over power your prime screen area. If your site traffic is indeed hit badly, do the site design changes and wait for Googlebot to recrawl and restore your traffic, which could take weeks… Google is watching … dont let your site get penalized.
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Are Google Adsense Ads not showing on your site? It seems an Adsense bug is affecting many Adsense publishers which is causing no ads to display for last many hours, which is leading to loss of revenue for many Adsense users. We are also seeing no Adsense ads on our site, but only blank ad spaces (check this post on our site yourself).
No Adsense Ads
When I found the issue, I was surprised and at first it stuck me that its possible the ads were disabled. Then quickly checked my email for any Adsense warnings for policy violation etc., but there were none. I though it might be a browser issue, cleared the cache, then checked my site in other browsers – no ads. Then I checked the site in my Android mobile phone browser and still no ads.
Then I tried to see if the code was properly inserted, as sometimes you can break the code if you use WYSIWYG html editors. But the code was inserted properly. Then I went searching for possible causes for non displaying Adsense ads, and Adsense Help provides some answers like
1. JavaScript disabled in your browser
2. Personal firewall software with ad blocking / other ad blocking software
3. Disapproved site
4. Pages with potentially adult or mature content
5. Adsense policy violation
6. Account risk to advertisers or generating invalid clicks
7. Too many ad units on your site
But we always take care to strictly adhere to Adsense policies as it is an important advertising revenue source for this site. When I checked the Adsense account, the earnings were not zero, in fact Adsense Search was generating clicks and income. Indeed the Adsense ads were displaying on the site, and Adsense for Search was actually showing ads.
Then I posted to Twitter and checked the forums and realized many people are affected and a member roycerus says they have “verbal confirmation from Adsense directly” and this is an “Adsense bug which is being corrected [no eta for a fix yet] and many sites have been affected”. Even the Adsense forum is full of such complaints and requests.
What is strange is that Google Adsense has not put up any blog post or update informing Adsense publishers of this Adsense bug as many webmasters and bloggers panic for fear as that their Adsense account may be disabled. It will also be interesting if Google Adsense team plans to reimburse publishers for the revenue loss, as some big publishers are losing thousands of dollars every hour!
Is you site affected? Do you see Adsense ads on your sites?
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